Happy 2021, the year whose buzzword is definitely “content marketing” because one thing is for sure, as brands increase their marketing dollars on content marketing, content creation and amplification, this function is going to become more important, and it will be more difficult for you to outperform your competitors if you don’t have a content marketing … Read more
You’re just starting your business, and one of the first few things that you probably need to do is to set up a website as it is not wise not to have a strong online presence nowadays, with abundant opportunities lurking in the virtual world. And if you’ve narrowed down your choice to a preferred web … Read more
Customers will sometimes tell me that they want to reach everyone with their products or services, and I will tell them that it is impossible for anyone to succeed without a specific target audience, as saying that everyone is your target audience implies that your product or service appeals to no one specifically at all. As a … Read more
If you want to generate revenue for your business, you need effective headlines that really work. Here’s a very comprehensive list from ProCopyTips, who got his inspiration from two books, Tested Advertising Methods by and How to Make Your Advertising Make Money, both by John Caples, a copywriter famed for rigorously testing headlines and advertising copies to … Read more
Pricing products and services can be a tricky task, and as a small to mid-size business, you might have struggled with the question of how much to charge for your products or services. Charge too low and you miss out on profit, but charging too high you might miss out on sales. Here are 10 tips to help … Read more
Many small businesses do not have any idea how to promote their products and services via social media platforms, and the increasing digital channels out there that is flooding the internet in recent years is not exactly helping the situation. But it is definitely not wise to ignore these digital platforms as online sales have become a very lucrative … Read more
Says James Altucher, “Books, that if read widely, would change a billion lives.” I could not agree more with that. Here are James’ top 10 good picks and the most important books that you should read to change your life. (1) “Mastery” by Robert Greene (2) “Bold” by Peter Diamondis and Steven Kotler (3) “Outliers” … Read more
The term ‘lateral thinking’ was coined by Edward de Bono in 1967, and it involves solving problems through an indirect and creative approach, using reasoning that is not immediately obvious, and involving ideas that may not be obtainable by using the traditional step-by-step logic. Edward de Bono, Lateral Thinking and Creativity According to Edward de … Read more
In 2011, Emma Coats, Pixar’s storyboard artist, complied nuggets of narrative wisdom she has received from writers and directors working at the animation studio, and via trial and error through the making of her own films. Following are the 22 tips that you can use to conceptualise on how to tell a story. Tips on How to … Read more
When you first decide to use internet marketing to promote yourself or your business, and realise the importance of getting business mailing lists of your own targeted customers, what can be done? You know you definitely need an autoresponder, but the trickier part is how essentially to link this up to your WordPress website for your potential customers’ … Read more
