The recent one question that companies or entrepreneurs like to ask with regard to the social media arena is, shall we jump onto the Snapchat bangwagon? Is Snapchat marketing a viable option or channel for us? Before that, let’s take a look at what this new platform does. Formerly known as Picaboo, Snapchat has practically emerged as one … Read more
Coca-Cola has been an integral part of popular culture for more than 100 years. The way that it communicates with its target audience is also vastly different from its competitors. Its objective is not to sell as many cans of Coke as possible, but to initiate real, positive change and make this world a better place for … Read more
Sometimes, all it takes is a little inspiration to let you re-look at how you’ve been living your life. In this case, all these 45 life lessons come from 90-year-old Regina Brett of Cleveland, Ohio. My favourite’s number 32. Enjoy! (1) Life isn’t fair, but it’s still good. (2) When in doubt, just take the next small step. … Read more
More often that not, we ignore the psychology of colours in our marketing campaigns, but sometimes, it might pay to know a bit about how colours can actually play a major role in how purchasing decisions are made. According to Hanna McNamara in her book “Niche Marketing for Coaches”, there are 4 main considerations when … Read more
The following article has been translated from CWMoney, Taiwan. Inspirational Stories to Change Your Perspective (1) Life is But a Dream A mouse fell into half a tank of rice, and was delighted. After checking that there was no danger, he ate the rice and fell asleep immediately. Such is life, and he ate and slept in … Read more
The Economics of Doing Business One young lady went to buy milk. The seller told her, “1 bottle for $3, 3 bottles for $10.” The lady was speechless, but took out $3 to buy 1 bottle, and did it three times. She said to the seller,”You see, I spent only $9 to buy 3 bottles!’ … Read more
I recently came across this article from a Chinese portal, and was quite intrigued by one of the writer’s marketing experiments about his conversion rate, thinking how relevant it will be to a small business, who could probably value creative design more than the message. This leaflet shows that this is not necessarily the case and the … Read more
