ESSENTIAL DIGITAL MARKETING TOOLS AND RESOURCES
FREE IMAGES, KEYWORD RESEARCH & SEO TOOLS, WORDPRESS THEMES & MARKETING PRODUCTIVITY TOOLS
Here is a list of essential digital marketing tools and resources that are recommended for you, as they can help you avoid all the frustrations of starting your own sites or businesses. Most are free tools, but some require you to make a purchase which we will earn an affiliate income.
FREE IMAGES AND PHOTOS
MagicHoth – For stock photos with an Asian or Singapore flavour, check out MagicHoth’s very own Flickr account with an assortment of high resolution images for personal use. You must credit MagicHoth.com with an active link (https://magichoth.com) for every photo. For commercial use, write to us at email@example.com.
And of course, not forgetting the rest of the galleries on Flickr.com, which is a treasure trove of probably the best photographs on the world wide web. Just do a search for Creative Common photos.
Other essential digital marketing tools for images and vectors include the following websites.
Startup Stock Photos – Started as an outlet for photos that Eric Bailey and Josh Krakauer were already taking regularly, this site has grown and now provides free photos for everyone to use commercially and personally.
MoPhoto – A photo service created specially for bloggers and social media enthusiasts. Sign up to get 7 free photos weekly.
Bossfight – A free hi-resolution stock photo site categorized into tech, objects, nature, people, animals, food, city and buildings. There is also an option to download all the images.
Pexels – Basically, this is an aggregated site which pulls images from everywhere, but you can sort through them all at the site itself.
Snapwire Snaps – This site stocks license and commission photos from 200,000 of the world’s most talented photographers, giving you 7 free photos weekly.
LibreShot – This is a collection of hundreds of high quality free stock images for personal or commercial use. All images are licensed under Creative Commons Zero (CCo). However, you are not allowed to redistribute or sell the photos on another website, and if there are people or brands on the photos, please seek approval from the owner.
Dead to the Stock Photo – This site will send you a pack of free images once you sign up for their newsletter.
New Old Stock – A tumblr powered site, this stock photo site curates vintage photos from the public archives.
Picography – All the photos on Picography are free and under the Creative Commons Zero (CCo) so use them in whatever way you like.
PicJumbo – This is a personal project by Viktor Hanacek, a designer himself. New photos are uploaded every day.
MMT – All the photos at MMT are listed under Creative Commons Zero (CCo), which gives you the right to copy, modify, distribute and use the work even for commercial purposes without asking for permission.
Little Visuals – A single column site with nice free images and it will send you new photos every week.
UHD Wallpapers – Choose your high resolution wallpapers or photographs which are all optimized for the mobile phone and desktops.
BlogPhoto.tv – There are many free images here, and a great site for your blog or site.
Stokpic – These photographs are under the Creative Commons Zero (CCo) license, and you are allowed to use these high resolution photographs in whichever way you choose but you cannot sell or redistribute them.
Gratisography – This is a site with spectacular, high-resolution images that are added every week.
Pixelbay – This site curates a collection of photos that are uploaded by photographers and creative individuals.
Jay Mantri – This site is operated by Mike, a filmmaker from Los Angeles and his friend Jay. You can do whatever you want with the pictures.
Free Images – This site contains completely more than 350,000 free images that you can use in any way you want.
Compfight – Compfight let you search through Flickr’s Creative Commons listed photos and does not contain the images itself. But sometimes, you may have to go directly to Flickr and do a direct search.
IM Creator – IM Creator is a curated collection of free resources all available for personal and commercial use. Some photos here might need attribution. Be careful and do a check with each individual site.
MorgueFile – A big database of free images which allow you to search by filters.
ISO Republic – Owned by Tom Eversley, a designer and photographer from England, and founded in October 2014, this site provides more than 500 free and premium stock photos, and more are being added every week. You are free to use them in any commercial or personal projects.
Bucketlistly – Bucketlistly offers a free collection of travel photographs, with all categorised into countries for easy access.
UnSplash – This is everyone’s favourite go-to site for free high resolution images. Sign up for their updates and you will get 10 new high resolution images every week. Most of the photos on our site are from UnSplash.
Stocksnap – Stocksnap add hundreds of images weekly, all released under the Creative Commons Zero (CCo), so you are free to copy, modify, distribute and use them, even for commercial purposes.
Splitshire – The bigger sites such as Huffington Post, CNN use their photos. You can use their photos freely but if you are looking for more photos, just pay $20 and you can get more than 500 more.
Negative Space – Free hi-resolution photos are added weekly, and all of them are under the Creative Commons Zero (CCo) license.
Stock Free Images – One of the largest web collection of free images with more than 1 million royalty-free stock photos and illustrations for your use.
Free Digital Photos – Free Digital Photos offers a large collection of free images that you can search by category and the images typically only need you to attribute it to the photographer or creator.
IM Creator – This is an amazing site that provides you with a curated collection of free web design resources, such as templates, mockups, icons, vectors, textures, graphics and more, all for commercial use.
RGB Stock – You can find more than 100,000 free stock photos of backgrounds, textures, photos of flowers, family, internet, food, landscapes, cars and more.
Free Range Stock – This site provides photos and illustrations licensed for commercial use and no attribution is required. You can also contribute as a photographer or designer.
Realistic Shots – You can get free stock photos for personal and commercial use, and they add 7 free photos per week, mostly in the architecture, nature, people, travel and technology niches.
Life of Pix – A site full of free high resolution photos with no copyrights restrictions, perfect for personal and commercial use. They add new photographs every week.
Free Nature Stock – Updated daily and created by Adrian Pelletier, a photographer and designer, this site is only dedicated to royalty-free nature stock photos which you can use however you want.
Magdeleine – All the photos on this site are in the public domain, which means you can use them in whatever way you like. What’s amazing about this site is that you can sort the photos by colours or tags.
Kaboom Pics – Beautiful, Instagram-worthy photos and images from professional photographer Karolina of Kaboom Pics. This site is a popular source of free images for lifestyle, interior design and specialised bloggers worldwide.
Public Domain Archive – You can probably find everything you need for your creative projects such as infographics and Powerpoint slides in this 100% free stock photos site.
Foodie’s Feed – A stock photo site that deals only with high-resolution food photos, 100% free to use, modify and edit for commercial purposes. You can find food in different categories such as fruits and vegetables, coffee and drinks, breakfast and desserts, meat and fish and more.
All the Free Stock – All the free stock images, videos, music and icons in one site, and all the images are listed under the Creative Commons Zero license, which means you are free to use them in commercial projects.
Burst by Shopify – Burst is a free resource by Shopify to provide free stock photos for entrepreneurs, for both personal and commercial use. Most are images in the business niches, though general photos are also available here.
Free Stocks – This site’s stock photos are mostly in the niches of animals, city and architecture, fashion, food and drinks, nature, objects and technology as well as people. Credits are not necessary.
Furious Camera – A collection of free lifestyle photos to use for any projects, updated daily.
SkitterPhoto – This site offers a large collection of free stock images released under Creative Commons CCo, and all images are in the public domain, free to use for any purpose. The images are authentic and all created by the owners.
Cupcake – Created by Jonas Wimmerstrom, you are free to use the images, copy, modify or distribute without any costs or attribution.
Dreamstime – Dreamstime is one of the world leaders in stock photography, and you can browse through thousands of free stock photos here. There is also a page dedicated to free public domain photos. All the content here are updated daily.
Visual Hunt – Visual Hunt pulls photos together from many online sources such as Flickr, and they have a total of 350,000,000 creative commons photos and counting. It stores 100% free, high quality photos for you to use in any way you like.
Stockified – Made in India and features mostly of images from India, Stockified is run by an internet entrepreneur and developer Kiran BV and a photographer Aditya Bharadwaj, who brings you free images to use every week.
Realgraphy – Authentic, non-stock like photos 100% free, from contributors all over the world, across popular categories such as arts and music, business, culture and religion, health and beauty and nature and flowers.
MotionElements – The Singapore-based site is the world’s largest online marketplace for Asia-inspired stock video clips though there are also some stock images. Digital artists can upload their works and generate a revenue stream.
Metropolitan Museum of Art – New York’s Metropolitan Museum of Art has released 375,000 images of works from its collection, with no restrictions on what you can do with them. Go to ‘Art’, then ‘Collections’ – on the left hand column, just click on “Public Domain Artworks”.
Canva – A stock photo site started by Canva, a graphic-design tool website that uses a drag-and-drop format and provides access to over a million photographs, graphics, and fonts. Very suitable for non-designers and professionals.
Note: While we have done our research to provide you with this list of essential digital marketing tools for images and vectors, please do your own due diligence to ensure that an image has the appropriate license to allow you to use it for your intended purpose.
WEB HOSTING AND DOMAIN NAMES
Hostgator – If you want to set up a website, you need to purchase two things – the URL, which is the web address, and also web hosting, which is the space that houses your entire website. Hostgator is our preferred web hosting, and since 2013 after we started to use it, we have not encountered any problem.
KEYWORD RESEARCH AND SEO TOOLS
Long Tail Pro – As compared to Market Samurai, we prefer the easy user interface of this simple tool. Developed by Spencer Haws, Long Tail Pro is a paid keyword research tool that helps you to find long tail keywords that you can easily rank for in the search engines.
Google Keyword Planner – This is the top free tool online to help you find low competition keywords.
Mozbar – A convenient browser toolbar for your SEO purposes that allows you to check out the statistics of a website as you browse.
Readability Score – A site that allows you to check the readability of your content both on and off the web, so that your target audience can understand it.
SEO Quake – SEO Quake, a handy analytic SEO tool, helps you to get an information about any site for parameters such as page rank, Google index, Alexa, keyword density, number of no follow links and more.
Ubersuggest – A keyword research tool to find keywords that are different from those in Google Keyword Planner.
WORDPRESS THEMES AND PLUGINS
MyThemeShop – Our go-to shop for WordPress themes and plugins, definitely. With fast load times, each and every theme is great for social media usage and driving traffic. Their dedicated support in the forum is also fantastic.
WordPress SEO By Yoast – A free SEO plugin that allows you to create SEO-friendly content easily. It forces you to choose a focus keyword when you are writing your articles, and then ensures you uses that keyword everywhere in your content.
TablePress – A free plugin that we use to create and manage tables – you can easily embed tables into posts, pages or text widgets with a simple shortcode, and data can be edited in a spreadsheet interface with no coding needed.
Upwork – Sometimes we use Upwork when we need content. You can also use it to hire other expertise such as designers, programmers, writers, mobile app developers and marketers as well but be careful to choose the right person for your project or you will end up wasting a bit of time.
FREE MARKETING PRODUCTIVITY TOOLS
Evernote – A handy, online note-taking and storage app that syncs across your desktop and mobile.
Tiny Png – A website that uses smart lossy compression techniques to reduce the file size of your PNG files.
Kompozer – A complete web authoring system that combines web file management and easy-to-use web page editing for non-technical users to create a website.
What WP Theme Is That – A simple site for you to check what kind of WordPress theme a website is using.
Hubspot Blog Headline Generator – Fill in 3 keywords and get a suggested headline for your content or blog post.
Hootsuite – A social media management software that is available online and on your mobile for managing social media such as Facebook, Twitter, Google+ and more.
Domainsbot – A domain name search engine that let you enter your ideas and suggest domain names for your business or website.
GT Metrix – This website helps to analyse your website’s speed and make it load faster.
Setmore – A scheduling calendar that let you manage appointments, customers, staff, schedules and more.
SimilarWeb – Gives you insights into your competitors’ website traffic and statistics for you to monitor and win your market. The free plan gives you 5 results per metric, 1 month of mobile app data and 3 months’ of web traffic data.
Screencast-O-Matic – A free software which let you record your computer screen.
Google Alerts – Create keywords related to your industry to be kept alerted of what’s happening in your sector.
Clipping Magic – A site for you to remove the backgrounds of your images and photos quickly.
Canva – A free platform for you to create designs, graphics, leaflets, banners, etc.
WayBack Machine – An Internet archiver platform that allows you to find out what a website used to look like.
FileZilla – A free FTP programme that I use frequently to upload or download my website files.
Hemingway App – A copywriting tool to help you with your content.
SumoMe – A cluster of free website tools for you to increase your website traffic.
Jing – A programme that allows you to add basic visual elements to images and share them with others.
Incompetech – Get your royalty-free music from this site.
Pixlr – An online photo editor that let you save and share photos and images on the internet.
AirTable – AirTable has a free plan for you to organise anything and collaborate with anyone from their mobile and desktop apps.
FACEBOOK SUPPORT GROUPS
If you are new to WordPress or internet marketing and wish to learn more about digital marketing or find out more essential digital marketing tools, you can join our Facebook support groups: