25 Infographic Tools that Every Content Marketing Guru Should Know
Almost certainly, we humans process images faster than words and hence, graphics representations such …
Content Creation
Marketing
A Beginner’s Guide to Radio Advertising in Singapore
Although digital marketing is now the most popular channel of advertising for most businesses, radio advertising …
The Art of Using Foreshadowing in Emails to Create Anticipation
Email marketing, defined as the art of sending a commercial message using email, usually to a …
How You Can Sell to the Chinese Expat Community in Singapore
There is a trend that is set to alter the population demographics of many key cities …
How to Increase Your Hotel Sales Without Advertising: 10 Must-Know Tips
Nowadays, accommodation businesses like small hotels are finding it harder to survive, because they don’t just …
The Power of Yelp As A Promotional Tool For Your Hotel and F&B Businesses
Although traditional methods of advertising and publicity such as radio, TV, direct mail and events are …
Why “Everyone” Is Not Your Target Audience
Customers will sometimes tell me that they want to reach everyone with their products or services, …
Web Design & Development
WordPress.org and WordPress.com – Which Platform Shall You Choose for Your New Website?
The trigger for this article came because of a haughty remark made by a PR consultant in a small local Singapore firm recently, who asked why they should hire a WordPress trainer if she can …
Website Redesign Checklist – 10 Obvious Signs that It’s Time for A Total Revamp
Your official website is your business’ unofficial ‘shopfront’ and ‘business card’ and a reflection of your professionalism. Up to 75% of people judge the credibility of a business based on the design of its website …
Is Your Web Design Company Overcharging You?
You’re just starting your business, and one of the first few things that you probably need to do is to set up a website as it is not wise not to have a strong online …