Bei, the mastermind behind MagicHoth, is a multi-faceted life enthusiast who is driven by her need for creative and intellectual expressions. Her professional style is a direct reflection of her innovative spirit. She's able to quickly identify what needs improving, and utilizes her creative and analytic skills to develop fresh solutions that breathes new life into every project she undertakes.
Trained in both Mass Communication and Economics, Bei spent more than 20 years in training, copywriting and integrated marketing communications, with a successful track record in brand management, editorial, advertising and promotions and digital marketing, in sectors such as F&B manufacturing and leisure, travel and tourism. Her proficiency and passion are in content marketing, SEO and WordPress.
Bilingual in English and Chinese, Bei is also the author of 4 English guidebooks for Singapore students and a book of sketches on Amazon. When she is not setting the stage for new marketing and design initiatives, Bei enjoys illustrating for her next book and tinkering with her classical guitar.
Based in Singapore, Bei works hand in hand with a group of marketers and content creators to deliver result-driven traffic strategies for small businesses worldwide, including Japan, US, UK, Australia, Canada and New Zealand.
- Master in Mass Communications, Nanyang Technological University, Singapore
- Bachelor of Science (Economics) Honours & Sesquicentennial Prize Winner, London School of Economics & Political Science
- Certificate in Content Marketing, Email Marketing & Inbound Marketing Methodology, Hubspot Academy
- Diploma in Professional Photography, New York Institute of Photography
- Author of 4 English guidebooks for Singapore students and a book of sketches on Amazon
- More than 20 years' of experience in training, copywriting and integrated marketing communications
- Spearheaded multiple design, brand management and integrated marketing campaigns for businesses such as EuropAce, Mediacorp, Expressions, Meiji and Singapore Flyer across radio, TV, print, outdoor and digital media
- Developed more than 100 professional websites personally for work and leisure
- Worked on more than 40 successful SEO campaigns both for personal and business purposes
- Creator and administrator of 5 active business and leisure groups on Facebook, with more than 1,500 organic members in all
Contact me for a FREE, personal consultation on any marketing aspect of your business via Skype or Facebook Messenger today!