WeChat, unlike Weibo or other social media like Instagram or Facebook, is a more private platform so sometimes it might not be as easy to get followers organically. You can’t just search for a product or service on WeChat and get what you want easily because you have to know the brand name or WeChat … Read more
Youku Tudou, or Youku in short, the best loved China video site, has seen very strong growth in the country, with almost a 20-fold increase in its daily video views and daily unique visitors since its official launch in December 2006. As of March 2018, according to DMR Stats, it has more than 580 million users, 1.18 … Read more
WeChat users have now reached 1 billion worldwide and as of 2017, the number of brands and businesses who have started official WeChat accounts has also grown to more than 12 million. It’s definitely time for your business to step into this social media platform if your products or services are targeted at the Chinese audience, … Read more
China has more than 700 million internet users, and more than 90% of them accesses the web via their smartphones (Source: China Internet Network Information Centre). Among them, Sina Weibo, the most popular micro-blogging platform in the country that has been named ‘Twitter of the East’, is the preferred way of communication for media services … Read more
If you’re doing business online, China is a huge market that you definitely cannot ignore. And definitely, Baidu advertising is a platform or channel that you have to hop onto if you’re serious enough about your business and its direction. With more than 700 million users and accounting for more than 70% of the Chinese … Read more
As of 2016, China has the largest number of Internet consumers, with a total of 721 million users. This means that almost one-quarter of the world’s Internet users are based in China. While Google is the king of search engine in the US and many other countries, it is almost non-existent in China, where if … Read more
According to Statista, WeChat penetration in Singapore is approximately at 24% as of the 3rd quarter of 2017. With a population of about 5.6 million, WeChat Singapore users stand at about 1.3 million, of which, I personally estimates that about half are users who are from China, or rather, Weixin users (the Chinese version of WeChat). … Read more
So you’ve already created a WeChat official account for your business. What next? You probably want to do some WeChat advertising to reach out to potential customers because frankly, it is almost impossible to get much publicity without doing some WeChat advertising in China. WeChat Advertising: Marketing to a Chinese Audience There are a few kinds of WeChat advertising … Read more
Thus far, SEO has the greatest effect on lead generation apart from paid ads, and an effective marketing strategy can’t run to its maximum potential without the inclusion of SEO. What’s unique about this marketing technique is that it has to work intimately with all other aspects of digital marketing such as content marketing, social media, … Read more
Almost certainly, we humans process images faster than words and hence, graphics representations such as infographics are very popular tools that marketers have been using to gain popularity in their niche because such graphics and data visualisation are easy and fast to read, and I suspect, memory retention rate could be higher too. Often, such … Read more
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