Category: Marketing

So you’ve started an account on Instagram and is eager to watch your Instagram followers skyrocket in the next 3 months. Bad news, because that isn’t going to happen automatically, not unless you put in …

Although digital marketing is now the most popular channel of advertising, radio advertising is still an efficient medium to reach out to your customers. This is because radio advertising is an extremely cost effective one …

Email marketing, defined as the art of sending a commercial message using email, usually to a targeted group of consumers. Although today there are also other channels of communications such as Facebook, Twitter, Linkedin, Instagram …

There is a trend that is set to alter the population demographics of many key cities in the world, including Singapore. This trend is the increasing number of mainland Chinese emigrating to different countries, and …

Customers will sometimes tell me that they want to reach everyone with their products or services, and I will tell them that it is impossible for anyone to succeed without a specific target audience, as …

If you want to generate revenue for your business, you need effective headlines that really work. Here’s a very comprehensive list from ProCopyTips, who got his inspiration from two books, Tested Advertising Methods by and How …