Category: Marketing

Although digital marketing is now the most popular channel of advertising for most businesses, radio advertising is still an efficient medium for some businesses to reach out to their customers. This is because besides being …

Email marketing, defined as the art of sending a commercial message using email, usually to a targeted group of consumers. Although today there are also other channels of communications such as Facebook, Twitter, Linkedin, Instagram …

There is a trend that is set to alter the population demographics of many key cities in the world, including Singapore. This trend is the increasing number of mainland Chinese emigrating to different countries, and …

Nowadays, accommodation businesses like small hotels are finding it harder to survive, because they don’t just compete with the other accommodation and small hotels, but also accommodations from platforms such as Airbnb. And because margins …

Although traditional methods of advertising and publicity such as radio, TV, direct mail and events are all methods that businesses use to attract customers, the majority of customers nowadays are using new methods to consume …

Customers will sometimes tell me that they want to reach everyone with their products or services, and I will tell them that it is impossible for anyone to succeed without a specific target audience, as …