Although digital marketing is now the most popular channel of advertising, radio advertising is still an efficient medium to reach out to your customers. This is because radio advertising is an extremely cost effective one that you can use to reach out to a large, targeted audience. For companies such as automobile dealers, jewellery companies, … Read more
Email marketing, defined as the art of sending a commercial message using email, usually to a targeted group of consumers. Although today there are also other channels of communications such as Facebook, Twitter, Linkedin, Instagram and other social media platforms, email marketing still remains one of the most effective forms of communications to achieve a positive … Read more
There is a trend that is set to alter the population demographics of many key cities in the world, including Singapore. This trend is the increasing number of mainland Chinese emigrating to different countries, and Singapore is the top destination in Asia for 3%, or some 870,000, of current and would-be Chinese affluent emigrants, due … Read more
Customers will sometimes tell me that they want to reach everyone with their products or services, and I will tell them that it is impossible for anyone to succeed without a specific target audience, as saying that everyone is your target audience implies that your product or service appeals to no one specifically at all. As a … Read more
If you want to generate revenue for your business, you need effective headlines that really work. Here’s a very comprehensive list from ProCopyTips, who got his inspiration from two books, Tested Advertising Methods by and How to Make Your Advertising Make Money, both by John Caples, a copywriter famed for rigorously testing headlines and advertising copies to … Read more
Pricing products and services can be a tricky task, and as a small to mid-size business, you might have struggled with the question of how much to charge for your products or services. Charge too low and you miss out on profit, but charging too high you might miss out on sales. Here are 10 tips to help … Read more
Many small businesses do not have any idea how to promote their products and services via social media platforms, and the increasing digital channels out there that is flooding the internet in recent years is not exactly helping the situation. But it is definitely not wise to ignore these digital platforms as online sales have become a very lucrative … Read more
In 2011, Emma Coats, Pixar’s storyboard artist, complied nuggets of narrative wisdom she has received from writers and directors working at the animation studio, and via trial and error through the making of her own films. Following are the 22 tips that you can use to conceptualise on how to tell a story. Tips on How to … Read more
When you first decide to use internet marketing to promote yourself or your business, and realise the importance of getting business mailing lists of your own targeted customers, what can be done? You know you definitely need an autoresponder, but the trickier part is how essentially to link this up to your WordPress website for your potential customers’ … Read more
The recent one question that companies or entrepreneurs like to ask with regard to the social media arena is, shall we jump onto the Snapchat bangwagon? Is Snapchat marketing a viable option or channel for us? Before that, let’s take a look at what this new platform does. Formerly known as Picaboo, Snapchat has practically emerged as one … Read more
