A Beginner’s Guide to Radio Advertising in Singapore

Although digital marketing is now the most popular channel of advertising, radio advertising is still an efficient medium to reach out to your customers. This is because radio advertising is an extremely cost effective one that you can use to reach out to a large, targeted audience. For companies such as automobile dealers, jewellery companies, … Read more

WordPress.org and WordPress.com – Which Platform Shall You Choose for Your New Website?

The trigger for this article came because of a haughty remark made by a PR consultant in a small local Singapore firm recently, who asked why they should hire a WordPress trainer if she can easily teach her own staff, since she already owns a WordPress blog she had installed for free. I didn’t bother … Read more

Website Redesign Checklist – 10 Signs It’s Time for A Revamp

Your official web portal is your business’ unofficial ‘shopfront’ and ‘business card’ and a reflection of your professionalism. Up to 75% of people judge the credibility of a business based on the design of its website (Stanford University). Your site is also where your target audience get their information and engage with your products or … Read more

The Art of Using Foreshadowing in Emails to Create Anticipation

Email marketing, defined as the art of sending a commercial message using email, usually to a targeted group of consumers. Although today there are also other channels of communications such as Facebook, Twitter, Linkedin, Instagram and other social media platforms, email marketing still remains one of the most effective forms of communications to achieve a positive … Read more

Factors Influencing the Cost of Infographic Services

Many marketers think that an infographic is just presenting a chuck of data, statistics or information visually, but more than that, an infographic tells a brand story, help you connect with your audience and make them understand your offerings better in an easy-to-digest format, ultimately resulting in a call-to-action and a positive return on investment. … Read more

The 5 Best Free Cartoon Making Tools for Entrepreneurs

Cartoons are visual forms of stories that everyone like and remember for a long time, and hence, using cartoons in your marketing is a unique idea that you should explore as part of your strategy. These 5 best free cartoon making tools for entrepreneurs and small businesses will provide you with the platform and resource you need … Read more

Top 12 Best Practices of Infographics

Get to know the top 12 best practices of infographics such as using a bright coloured background and relevant images, getting the right dimensions, using appropriate hashtags and more in this handy infographic. Want to share this image on your site? Just copy and paste the embed code below: <img src=”https://magichoth.com/wp-content/uploads/2017/05/Top-12-Best-Practices-of-Infographics-MH.jpg” width=”540″ alt=”Top 12 Best Practices of … Read more

How to Quickly Generate An Embed Code for Your Corporate Infographic Design

Infographics, which are graphical visual representations of information, data or knowledge whose objective is to showcase information to its target audience quickly and clearly. According to Wikipedia, this form of corporate infographic design is useful because they help to enhance the human visual system’s ability to see patterns and trends. You can post an infographic with a … Read more

How You Can Sell to the Chinese Expat Community in Singapore

There is a trend that is set to alter the population demographics of many key cities in the world, including Singapore. This trend is the increasing number of mainland Chinese emigrating to different countries, and Singapore is the top destination in Asia for 3%, or some 870,000, of current and would-be Chinese affluent emigrants, due … Read more


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