Many marketers think that an infographic is just presenting a chuck of data, statistics or information visually, but more than that, an infographic tells a brand story, help you connect with your audience and make them understand your offerings better in an easy-to-digest format, ultimately resulting in a call-to-action and a positive return on investment. Often, infographic designers or agencies can offer infographics design from as little as US$100 to as much as US$6,000 just for one infographic design, and that’s not even including the content and research. This makes you wonder, what actually influences the cost of an infographic, and why should I pay so much for one?
Note that every infographic that the agency or designer does for you involves a lot of work, starting from planning to research, and then collation of data, design and layout of the infographic, and finally delivery. Before you engage a suitable one that you think can do the work, take the time to ask them some questions so that you will know what exactly are included in the cost of the infographic.
Factors Affecting the Cost of Infographic Services
Most infographics need at least timeline of a week or two, from planning the content, to production, different rounds of approval all the way to final production. If you need your infographics urgently, chances are the agencies will implement additional costs on top of their usual price (At MagicHoth, we don’t do that, really. As much as possible, we try to rush it for you if you need them urgently).
Do you already have the background research, data and charts that you need to input into the infographic? If so, then you can save some cost and time on the research, but not much because the layout will take up the majority of the cost. However, if you constantly need to produce infographics as part of your content marketing plan, it might make more sense to outsource your content to a marketing agency who also does research for you.
(3) Number of Data Points
Usually, the number of data points will also affect the cost of your infographic. For example, if you need a ‘Top 10 Tips for A Viral Infographic Campaign’ as compared to ‘Top 50 Tips for A Viral Infographic Campaign’, you will likely pay less because it needs less research and conceptualisation.
(4) Promotions or Ads
After publishing an infographic, it is mandatory that you promote it on your social media, or run some ads to it. Often, an agency might include ads and promotion strategy as part of the infographic package, so do check whether the price that you’ve just been quoted includes any marketing, promotions or advertisements (At MagicHoth, we help you publicise your infographics on our website, Facebook and Linkedin at no extra cost.)
(5) Other Methods of Promotion
Sometimes, an agency might have partnership dealings with influencers or the local newspapers and magazines, and they could have included the cost of promotion via these methods in their quotation, which could more than double the cost of an infographic. Look through your quote, and evaluate your needs. See if you need these promotion methods, or you prefer other less expensive methods like SEO, Facebook or Google ads.
(6) The Assets That You Will Get
Often, the final deliverables of an infographic includes the high resolution graphical vector files either in Adobe Illustrator or Photoshop format, fully editable that the customer can repurpose the infographic into a different marketing material again if they want, with another version sent in web-optimised jpeg or PDF. Check with your agency whether they will provide these files when the project ends.
(7) Subscription-Based Projects
One infographic can cost more, and you will very likely be able to get a discount if you sign up for at least 4 infographics, and promote them accordingly, such as two to three per month. If your infographics are all of the same theme and there is not much need to change the entire layout, then chances are, you’ll be able to push for a greater cost savings too.
The return on investment of an infographic cannot be measured easily, and usually need more than days or weeks to make a proper assessment. Sometimes, one infographic can just go viral within a week, and some will not take off as well, and you might need to re-promote it again and again. A properly optimised and promoted infographic can stay searchable for many years and a good agency will definitely be able to help you.
(8) Size of the Design Agency
Often, a bigger or more reputable agency will likely have a higher cost of production than a smaller agency, both of whom can have the same calibre of people helping them. This is because there are more people involved in a bigger agency, and all these costs are hence factored into your quote. You need to check out the quality and experience of the team handling your account, so that you will know that your projects will be in good hand. The size of the agency will not matter much, but the team handling it will affect the quality of your infographic. It is often the case that the key personnel in big agencies leave the companies to set up their own agency, and most of the time, though not all the time, you will benefit from both expertise and a much lower cost if you manage to find one.
Contact us for a chat using the form below – we’ll be able to offer some tips on how to use infographics to reach your target audience, or check out more details on our infographics package.
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