More often that not, we ignore the psychology of colours in our marketing campaigns, but sometimes, it might pay to know a bit about how colours can actually play a major role in how purchasing decisions are made. According to Hanna McNamara in her book “Niche Marketing for Coaches”, there are 4 main considerations when … Read more
The Economics of Doing Business One young lady went to buy milk. The seller told her, “1 bottle for $3, 3 bottles for $10.” The lady was speechless, but took out $3 to buy 1 bottle, and did it three times. She said to the seller,”You see, I spent only $9 to buy 3 bottles!’ … Read more
I recently came across this article from a Chinese portal, and was quite intrigued by one of the writer’s marketing experiments about his conversion rate, thinking how relevant it will be to a small business, who could probably value creative design more than the message. This leaflet shows that this is not necessarily the case and the … Read more
