PepsiCo – A Unique WeChat Marketing Case Study

Since its launch in 2011 by Chinese tech giant Tencent, WeChat, or Weixin as it’s called in Chinese, has taken the Chinese community by storm, becoming its leading social network with more than 800 million active users today. Since then, many foreign companies and brands have successfully adopted this social mobile app to engage their … Read more

The Ultimate WeChat Marketing Plan

800 million people worldwide are using WeChat, and of this, 10% are using the international version of WeChat, while the remaining 90% are using the Chinese version of WeChat called WeiXin. Also, more than 120 million Chinese travelled overseas in 2015 and by 2020, this is expected to rise to 200 million. If you are … Read more


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