The Economics of Doing Business

The Economics of Doing Business  One young lady went to buy milk. The seller told her, “1 bottle for $3, 3 bottles for $10.” The lady was speechless, but took out $3 to buy 1 bottle, and did it three times. She said to the seller,”You see, I spent only $9 to buy 3 bottles!’ … Read more

This Simple Leaflet Gives a 25% Conversion Rate

I recently came across this article from a Chinese portal, and was quite intrigued by one of the writer’s marketing experiments about his conversion rate, thinking how relevant it will be to a small business, who could probably value creative design more than the message. This leaflet shows that this is not necessarily the case and the … Read more

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